Steve Ross

Julio Mazzei, the Cosmos and the Untold Story of the Man Behind the Glasses (Part Three): Life after Soccer

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Professor Julio Mazzei (Photo: Getty Images)

Dénouement: Decline and Fall

With Pelé’s departure on October 1, 1977, the North American Soccer League (NASL) and Warner Communications were able to negotiate a contract with ABC television to broadcast regular network showings of league games, with a concentration on the Cosmos. Hand in hand with this arrangement, there were the requisite tailgate parties, barbecue outings, photo opportunities, the works. Giants Stadium was filled to capacity for nearly every game, a favorable omen.

But there are rules to be obeyed, and tried-and-true formulas to respect. One of them is self-evident: you can’t have one great team scoring all the goals, with every other team in the league a bunch of losers and nobodies. Without reliable opposition you lose your competitive edge, that ability to test yourself, to prove yourself worthy against a determined foe. In this, the Cosmos suffered a fate worse than sudden death.

In 1978, the NASL expanded to twenty-four teams. Conversely, while the Cosmos themselves were getting better at their own game, the quality of play went down everywhere else. There were teams formed in Texas and Hawaii, even in Edmonton, Alberta, Canada, places the NASL had no business being in. As for the Cosmos, they were constantly on the road, with translators, stretch limos, hotel bookings, etc., all on the company dole. In fact, there was a fair amount of hoopla; numerous league records were also being set for goals, wins, and attendance, but to what end?

To victory in 1978, that’s what! And ABC Sports and their award-winning announcer Jim McKay covered it. By 1979, Chinaglia was supposed to be calling the shots. He put together the team, the so-called “shadow government” (or the man behind the curtain, in David Hirshey’s words), with Coach Firmani and a fellow named Peppe Pinton coming along for the ride. A photograph is fleetingly flashed on the screen showing a beaming Steve Ross, with Chinaglia in half-shadow in the center (his face turned to the side), Professor at far right in wide-framed glasses, and João Havelange, President of FIFA from 1974 to 1998 (1:19:45 to 1:19:46) in suit and tie. Ah, to have been a fly on that wall!

True, the Cosmos were ratcheting up the victories, and Giorgio was busy scoring goals — a win-win situation for all, one would assume. That is, until the team ran into the Vancouver White Caps and the infamous shootout phase. Five seconds left, Nelsi Morais beat the goalie to the punch. Nelsi scores! But time had run out for the Cosmos, and for the league. Poor scheduling (a matchup at high noon on a hot and humid Saturday in July) led to even poorer TV ratings. After one year ABC canceled their contract. That spelled doom not only for the team but for the entire league. Back-biting, finger-pointing, and infighting resulted. Everybody blamed the man in charge, Chinaglia, for the debacle. A convenient enough scapegoat, according to his detractors, but the truth was far more complicated.

In 1982, the Cosmos won their fifth title, then under Mazzei’s stewardship. The team photo (at 1:24:10 to 1:24:17) shows the natty Professor, smiling amid the turbulence as was his nature, seated strategically between Chinaglia and Beckenbauer (keeping the “giants” at bay, so to speak), just as the NASL was collapsing around them, the result of a bloated budget and the lack of a profitable television deal.

The 1983 Cosmos team photo. Bottom row: Chinaglia, Mazzei, Beckenbauer

To add to their misfortunes, Atari, Warner Communication’s prize video-game baby, had crashed and burned, a one-day, billion-dollar loss, leaving in its wake a “tsunami of red ink” that Ross could not ignore. One of the last full team shots in the documentary (panning from left to right at 1:25:01 to 1:25:06) features everyone from Jay Emmett, Steve Ross, and the players to the animated Ertegun brothers. But where was the Professor? After so many images of the bespectacled trainer, mentor, and coach, Mazzei had become even more prominent by his absence. With that, Warner started to trim the fat.

Also in 1982, Colombia had withdrawn as the host nation for the 1986 World Cup competition. Perhaps this would be the shot in the arm that soccer needed to ensure its continued existence. An enthusiastic Ross campaigned hard to get the tournament staged for the first time ever in North America, a sign of soccer’s growing importance in our hemisphere. It was here that Professor Mazzei was called back into action. We see another photo of Steve Ross, similar to the one above of Ross, Chinaglia, and Havelange, this time with an ever-so-slight portion of Professor’s face (at 1:26:08 to 1:26:11), from his left eye up to his head, being exposed — emblematic, one would think, of his diminished position behind the scenes. Despite the politicking and glad-handing invested in the effort, the bid went to Mexico (they had previously hosted the contest in 1970). No explanation was given for the turndown.

In 1984, the Cosmos was dissolved.

A group shot (from 1:28:16 to 1:28:20) includes, from left to right, Clive Toye, Jay Emmett, Steve Ross, and Gordon Bradley, surrounding the constantly smiling Pelé, who occupies the central position. He is holding the NASL soccer ball in the palm of his hand — the “King” displaying his scepter, the world in his arms. Just below the ball, squatting in front and cut off from below eye level, is the distinctive visage of Professor Julio Mazzei.

Clive Toye, Jay Emmett, Pele, Steve Ross & Gordon Bradley (with Mazzei’s forehead at bottom)

Unable to speak for himself, Professor is there in spirit. Despite his reduced capacity, Mazzei’s presence continued to be felt as the team’s trainer and board member, as well as a spokesperson not just for the Cosmos but for the sport itself. He and Pelé would put on an incredible number of soccer clinics and training workshops in over 70 countries. Mazzei even participated in a film, Pelé: The Master and His Method, specifically geared to young people with an interest in the skills and techniques required of the game. Only his upper forehead remains visible — photographically speaking (and as far as the Cosmos were concerned), only half as significant a contributor as he used to be. But all that work wasn’t in vain.

“The legacy of the Cosmos would be that they lay the seeds for every player that plays in this country today.” Thus spoke former Cosmos goalie Shep Messing. “Can you imagine a team like the Cosmos today?” quizzed Chinaglia appreciatively. “With the talent they had on the field? It would be worth a billion dollars!”

Indeed they would.

Steven Jay Ross passed away in 1992. He would never witness the arrival of the World Cup to the U.S., which came in the summer of 1994. The film’s hopeful signoff, however, affirmed that “After the success of the 1994 World Cup, a new league, the Major League Soccer (MLS) was formed in 1996.” As an added bonus, it flashed this tidbit of information:

“The US National Team has qualified for every World Cup since 1990.”

Pelé, the lone superstar at the start, and the world’s greatest soccer player before and after his time with the team, declined to be interviewed for the documentary (his salary demands alone would have exceeded the film’s budget). His testimony wasn’t required, for without a doubt his one shot at popularizing the sport in the U.S. can be deemed a qualified success.

Pele (left) with Cosmos goalie Shep Messing

It was indeed a “once in a lifetime” achievement, an extraordinary story of a team and a league that rose from the ashes of its own destruction to become a major force in American sports. That achievement involved a number of individuals, among them the ever-present Professor Julio Mazzei.

I learned later from Professor’s daughter, Marjorie Mazzei Raggo, the reason for her father’s absence as an interview subject: by the time the documentary was being shot and edited, her father had come down with Alzheimer’s disease. “He no longer recognizes me or even speaks, much less talks about futebol. Can you believe it?” Unfortunately, we can.

After a lifetime spent in pursuit of soccer excellence, Julio Mazzei passed away on May 10, 2009, in the seaside resort city of Santos where he and Pelé first crossed paths.

One of the last scenes in the documentary (at 1:31:23 to 1:31:31) brings back one of the earliest: that of Pelé being hugged by his Cosmos teammates, Steve Hunt and Nelsi Morais, with an exuberant Professor Mazzei alongside as chief celebrant and supporter — the very symbol of joy and passion for the game, of an enthusiasm borne of sheer love for the sport; a childlike purity and naiveté that can only be captured by film and by those who knew him personally.

Although his name is nowhere to be found in the opening or closing credits, Mazzei’s handiwork is evident from start to finish. If his and Pele’s stories, as well as those of soccer itself, are the proverbial immigrant stories of crushing defeat turned into lasting victory; of fame and fortune and having “made it” in America (in Portuguese, de fazer America), then their time here was well spent.

With arms raised in triumph, all hats are off to the man behind the glasses. Not only was he friends with the great Pelé, he was everyone’s friend in soccer. ☼

Copyright © 2017 by Josmar F. Lopes

Julio Mazzei, the Cosmos and the Untold Story of the Man behind the Glasses (Part One)

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Who’s That Guy?

Professor Julio Mazzei (left) & Franz Beckenbauer
Professor Julio Mazzei (left) & Franz Beckenbauer (Photo: Getty Images)

Less than a minute into the 2006 documentary Once in a Lifetime: The Extraordinary Story of the New York Cosmos and simultaneous with the opening credits, the figure of an unidentified individual enters the frame.

He approaches from the extreme right-hand side of the screen. Wearing sweatpants, a green-and-white baseball cap, matching green-and-white jacket, and aviator-style glasses, the gentleman joins Cosmos winger Steve Hunt and midfielder Nelsi Morais in congratulating their team’s superstar, the incomparable Pelé. We see him mouth the word “GOAL!” as he moves in for an impromptu group hug of the above-named players.

In the blink of an eye he’s gone, to be replaced by other “golden-age” highlights of the era including familiar voiceovers and more than a few talking heads.

As the film progresses, this anonymous entity continues to put in an appearance at key moments in the story. And not just side-by-side with Pelé, but with the members of the extended Cosmos “family,” most notably Italian striker Giorgio Chinaglia, German midfielder Franz Beckenbauer, fellow Brazilian Carlos Alberto, Warner Communications chief Steve Ross, and a host of influential others.

He can even be spotted in numerous photographs, snapshots, video clips, and film footage covering the eight-year period from 1974 to 1982. In all, he is shown a grand total of fifteen times during the course of the feature.

Beckenbauer, Pele & Giorgio Chinaglia of the New York Cosmos ca. 1977
Beckenbauer, Pele & Giorgio Chinaglia of the New York Cosmos, ca. 1977

However, the most surprising thing about this person is that he is never labeled or acknowledged in any of the scenes or photos he appears in, not even when serving as Pelé’s interpreter at the legendary 21 Club in Manhattan.

No doubt there is a valid reason why this fellow is pictured so prominently (albeit fleetingly) throughout the documentary. One should add that the bespectacled gentleman in question remains the unsung “hero” of the Cosmos organization, one of several participants who helped legitimize the game of soccer in the U.S. — and who, along with a player named Edson Arantes do Nascimento, aka Pelé, made the sport what it is today.

That fellow is Julio Mazzei. And this is his untold story.

It’s been claimed that Mazzei and Pelé were bonded to each other in a uniquely symbiotic relationship. The Professor, as he was called by those who knew him (by virtue of advanced degrees in physical education, coaching, and sports and recreation), would often make light of his closeness to, and association with, the world’s greatest soccer player: “People assumed we were joined at the hip,” was how he jokingly phrased it.

But the joke was on them, for in ways both inevitable and prophetic it was their mutual participation in the sport that brought these two personable talents together.

Professor with Pele
Professor Mazzei with Pele (Photo: TheOriginalWinger.com)

Born on August 27, 1930 in the town of Guaiçara, in the interior of the state of São Paulo, Brazil, Mazzei came from a large family of Italian extraction. He grew up surrounded by sports, principally the one favored by his ethnic background (calcio in Italian, or futebol as Brazilians like to refer to it). While he was still small, the family moved to the municipality of Araçatuba, and later to Araraquara. It was in both these cities that Mazzei’s life-long passion for group sports and physical activity were cultivated and expanded.

In the early 1950s, Mazzei temporarily left Brazil to study at the Institut National des Sports in Paris. A year later, he and his bride, Maria Helena, traveled to Michigan State University in East Lansing, where Mazzei continued his postgraduate studies in sports education. Learning and speaking English was another of Professor’s principal achievements. In the interim, Dona Helena occupied herself with natural childbirth classes, which she took full advantage of later on in order to assist expectant soccer wives during their labor.

Professor became affiliated with Palmeiras Soccer Club in São Paulo around the year 1962, where his love of coaching and training was first put to the test. In 1965, after expressing dissatisfaction with the Palmeiras organization, Mazzei moved with his young family to the beachfront community of Santos in the capacity of the club’s conditioning coach and assistant trainer. This was also the team where the sixteen-year-old Pelé had gotten his start. In addition to which Mazzei was the assistant coach to the Brazilian national team from 1964 to 1965.

Julio Mazzei (far left) with coach Lula of Palmeiras F.C.
Julio Mazzei (far left) with coach Lula (center with cigarette in mouth) of Palmeiras F.C.

In the years before Professor and Pelé were invited to come to New York, Mazzei had developed the physical conditioning methods (known variously as Interval-Training and Circuit-Training) that would make him a known quantity in his native country. He would go on to guide that “goal-scoring machine” called Santos and, eventually, the New York Cosmos into the championship clubs they eventually became.

Upon leaving Brazil, Mazzei joined the Cosmos organization in 1975 as a fitness instructor and assistant coach, and in 1979 he became the auxiliary coach. He went on to serve on the board of directors from 1980 to 1982, when he was appointed the team’s head coach through November 1983. When he left the team, Mazzei had the highest percentage of wins of any of the North American Soccer League’s coaches.

None of this background is indicated or even hinted at in Once in a Lifetime. To those unfamiliar with Mazzei’s extraordinary contributions to the game, he’s a faintly elusive individual in soccer history, a somewhat shadowy behind-the-scenes figure who occupies the fringes of yesterday’s sports pages. This is a misconception the film inadvertently perpetuates and which this piece will endeavor to correct.

In my mind, the real issue is why a man of Professor’s unquestioned qualifications and repute went unmentioned in the 97-minute retelling of the decade-long rise and precipitous fall of the Cosmos soccer team and the accompanying North American Soccer League.

For that, we must delve into the documentary itself.

No Fat Ladies Allowed, Only Fat Men

1977 Cosmos: Carlos Alberto, Steve Hunt, Bobby Smith & Pele
1977 Cosmos: Carlos Alberto, Steve Hunt, Bobby Smith & Pele

The opening montage of Once in a Lifetime: The Extraordinary Story of the New York Cosmos shows a variety of individuals talking about the team, and about the “best and worst of what soccer in America was” back in the mid- to late sixties. Narrated by actor Matt Dillon, directed by Paul Crowder and John Dower, and written by Mark Monroe, with the story credited to Mr. Monroe and Mr. Dower, the documentary is basically a tell-all record of the brief time when soccer first captured the attention of American sports fans.

We learn that soccer was imported to the U.S. by immigrants who came through the gates of Ellis Island. Much like the millions of other ethnicities that over a century ago came to this country, soccer was the property of “hyphenated” Americans: Italian-Americans, Polish-Americans, German-Americans, Greek-Americans, and Slavic-Americans (even us Brazilian-Americans). No matter where they came from or what language they spoke, the thing these new arrivals had in common was their love for the game.

By way of comparison, the documentary mentions the copious starts-and-stops in American sports, for example, when seen on television and as demonstrated by those frequent breaks for commercial messages. These are contrasted with soccer’s continuous ebb and flow with no natural breaks — except, of course, for halftime activities and timeouts for unexpected injuries.

Shifting gears, we transition to tenor Giuseppe Di Stefano singing the aria, “Nessun dorma” (“No one sleeps”), from Puccini’s last opera Turandot. “What is opera doing in a documentary about an American soccer team?” you might ask. As near as we can figure, it may have been an unsubtle signal about how the Cosmos players, including their top-drawer goal-scorers, would spend their “off hours” partying into the night. But that was still to come!

Soccer is likened here to a two-act play, whereby the game is concentrated into two action packed halves of 45-minutes duration each, with a 15-minute interval in between. Be that as it may, initially there was no passion for soccer in America during the first half of the twentieth century because, as strange as it may seem (especially with all those new arrivals) there was no soccer at all — certainly not in 1960. We’re told the U.S. was a barren landscape for the sport, which I can personally vouch for.

Enter Mr. Steve Ross, a charismatic, highly successful businessman who went on to develop the media aspects of the game from scratch. Ross did this before those titans of cable-TV land, Ted Turner and Rupert Murdoch, had begun to make their own mark in the broadcasting field.

Ahmet & Nesuhi Ertegun of Atlantic Records fame
Ahmet & Nesuhi Ertegun of Atlantic Records fame

There were others beside Ross who actively campaigned to transform the American brand of soccer into something else entirely — specifically, two brothers from Turkey, Ahmet and Nesuhi Ertegun, who founded the R&B label, Atlantic Records. They brought to the northern hemisphere a fanatical devotion to the sport as well as a knack for spotting latent talent.

Moving on to the 1966 World Cup final at Wembley Stadium between England and West Germany, England won the game in overtime. As an impressionable twelve-year-old boy, I distinctly remember watching the final with my father and younger brother on ABC-TV, the only network that transmitted the live event to our apartment. At the time, football was about to enter its prime, with the Super Bowl and some extremely successful teams flourishing and coming into their own. This made the competition for ratings and TV airtime fiercer than ever.

Four years later, a pivotal matchup occurred between two-time champions Brazil and Italy at the 1970 World Cup in Mexico City where Pelé made his final tournament appearance. Unlike the previous cup, this time there wasn’t a single TV station in the greater metropolitan area that bothered to show either the qualifying matches or the final. For that, our family had to take the IRT subway line to Madison Square Garden to see the games on giant closed-circuit screens.

In the meantime, Ross brought the Atlantic Records division into the Warners fold and with it the Ertegun brothers’ worship of the game. With Brazil’s third World Cup victory fresh in their minds, these two farsighted entrepreneurs saw the potential for starting a homegrown soccer team literally from scratch. In fact, they were unabashed in singing the sport’s praises to a somewhat skeptical but willing-to-try-anything Mr. Ross.

Steve Ross getting his "kicks" at Giants Stadium, the Meadowlands
Steve Ross getting his “kicks” at Giants Stadium, the Meadowlands

As a result of their efforts, Clive Toye was hired as general manager of the nameless team. Almost immediately Toye began to recruit players. But what the franchise needed above all else was a catchy name and a star attraction. Once the “Cosmos” moniker was agreed upon, British head coach Gordon Bradley was welcomed aboard in 1971. Back then, the newly christened team was comprised of such unknowns as Werner Roth, Shep Messing, Randy Horton, and a ragtag collection of semi-professionals. As the saying goes, big things come from small beginnings. And they couldn’t have come any smaller than this bunch.

From its conception the Cosmos had been playing their matches at Hofstra University in Long Island. To persuade the fans to come to their games, Ross made the shrewd decision to move the team closer to the city, to Downing Stadium on Randall’s Island. That was in 1974. Despite this bold maneuver, the Cosmos still needed a high-profile player to draw the crowds and make both the team and the league as financially lucrative as possible.

But who would be willing to join a no-name, startup soccer league in America — and for what price?

(To be continued…)

Copyright © 2016 by Josmar F. Lopes